Harness the power of Info Station to help reach high-value audiences.
Attract and convert more customers with one high-performance marketing platform
What is retargeting?
Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.
How Info Station Retargeting Works?
Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.
Someone visits your site but leaves without completing your desired action (purchase, signup, etc.).
Later, while on any device, they get targeted with your ad.
Their interest is recaptured, and they return to your site to complete your desired action.
Info Station Dynamic Retargeting
Dynamic retargeting is an ad strategy that lets advertisers personalize every ad impression they serve to advertisers by featuring products or content recently viewed or otherwise relevant to the user.
Make your Ads
come to life
Most retargeting campaigns serve static ads. That means the content of the ad is unchanging and will serve to some broad subsection of the targeted audience.
With Dynamic retargeting, Info Station advertisers can pull in information from their product feeds (product images, prices, product names) and feature that content in the ads. The ad creatives themselves are therefore dynamic, and always changing based on what data Info Station Audience Platform knows about their visitors behavior during their time on your site.
Info Station Dynamic Retargeting Advantage
For instance, if you have an online store selling hats and are running a dynamic retargeting campaign with Info Station, when your lost visitors see the ads, they will feature products they viewed or added to their cards.
The end result of this personalization is a 2-3x boost in click rates for dynamic ads over static ads.
Info Station brings the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, Info Station enables bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.
Info Station FluidTable™ provides low latency (real-time) data ingestion, flexible data exploration, and fast data aggregation.
Info Station FluidTable employs lock-free ingestion of append-heavy data sets to allow for simultaneous ingestion and querying of 10,000+ events per second per node. Simply put, the latency between when an event happens and when it is visible is limited only by how quickly the event can be delivered to config->application->name;?> FluidTable.
Typical analytics databases ingest data via batches. Ingesting an event at a time is often accompanied with transactional locks and other overhead that slows down the ingestion rate.
