What is real-time bidding (RTB)?

Programmatic Real-Time Media Buying

Real-time bidding is a new and dynamic way to buy online media. Through an automated process, we can evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, we can drive meaningful one-to-one connections to consumers with greater scale and efficiency.

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What We Can Do For You

Services we can
help you with

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Media Planning and Buying

Strategy Integration, Campaign Evaluation, Audience Targeting, and Metrics & Accountability. Using expert insight, we customize a plan that integrates with existing strategies and campaigns. We enable you to connect to rich data sources, drive ads to precisely targeted audiences, select key metrics to ensure accountability, and optimize your plan for a specific budget.

Campaign Management
Campaign Management

Inventory Acquisition, Campaign Implementation, Creative Trafficking, and Monitoring & Optimization. We secure the best media placements, confirm your creative, and launch your campaign. With constantly updating performance reports, we can review results and optimize your campaign in a matter of minutes.

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Reporting & Analysis

Performance Metrics, Placement, Engagement, and Analysis. Site, creative, and audience-level reports make it easy to track impressions, clicks, and conversions, as well as evaluate performance against ROI goals and other key metrics.

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Pinpoint By Demographics & Geography

Age, gender and income are the foundation of online advertising. Refine your approach using demographic targeting that places online banner advertising on sites your targets visit most often. Then customize geographically by country, state, city, DMA, ZIP code or congressional district.

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Behavioral Targeting

Increase click-throughs. Select prospects based on what they actually do online. This technique delivers display ads to audiences who are actively seeking your offerings or have a history of visiting websites of a similar content or topic to your product or service.

Mobile Advertising

Extend your reach. Reach your target audience, regardless what device they are on by incorporating a mobile advertising strategy. Target users by behavior, content or even by a specific mobile device.